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Bonheur, Savoir

The art of not being a true something | Luc De Brabandere | TEDxULB

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During my life, I’ve been told I was not a true engineer, I was not a true politician, not a true banker, not a true writer, not a true entrepreneur, not a true academic… But one day a CEO told me: “I want to work with you because you’re not a true consultant” This particular day, I realised that – even if it is sometimes difficult – there is something really good In the fact of “not being a true something” !

This particular day, I realised that I was a true misfit. Luc de Brabandere is a corporate philosopher. He is a BCG Fellow and a member of the faculty of various Universities. He also is the author and co-author of many books, including The Forgotten Half of Change, (Kaplan, 2005) and Thinking in new Boxes (Random House 2013). He is the founder of Cartoonbase, a communication agency focused on design thinking. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

Learn more at https://www.ted.com/tedx

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